Ty Bennett, best-selling author of The Power of Influence and The Power of Storytelling: the Art of Influential Communication, created a series of leadership videos for C&A Industries, our parent company, and we wanted to share them with you. In the video, Ty talks about how the key ingredient to “buying you first” comes down to your character, which includes integrity, competency, and your likeability. Learn about the three questions everyone should ask themselves to determine if people will buy into you.