At a Glance

• Metro Population: 594,900
• Major Industries: Insurance, Health care, Agribusiness
• Gross Metro Product: $38.3 B
• Median Household Income: $59,339
• Median Home Price: $168,600
• Unemployment: 4.2%
• Job Growth (2013): 2.8%
• Cost of Living: 6% below nat’l avg
• College Attainment: 35%
• Net Migration (2013): 530

Forbes Lists

• #38 in Cost of Doing Business
• #35 in Job Growth
• #43 in Education

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